Gears by TRY Stockholm

Launch your flagship Centra store in days, not months

Enterprise-grade components and integrations for Centra & Shopify. Proven in production, ready to customize.

Book a demo
10 days
Go live from
99.9%
Uptime
90+
Components
20+
Integrations

Powering Nordics's fastest-growing fashion brands

Join Stronger, Dedicated, Mini Rodini and others who ship faster with Gears.

Stronger
Mini Rodini
Dedicated
Astrid Lindgren

Production-ready integrations

Plug into best-in-class commerce, payments, search, personalization and CRM.

A different business model

We succeed when you succeed. That's why we built a better way.

How monthly pricing makes a difference

Traditional agencies charge massive upfront fees and then disappear after launch. You're left with a huge capital expense and no ongoing support when you need changes.

But here's what they don't tell you: You can't know what to optimize until you're live. Every brand discovers their real conversion barriers, customer behavior patterns, and growth opportunities only after launch. The targets you think you need on day one rarely match what actually drives growth on day 100.

That's why we built a different model:

1

Launch fast, then optimize based on real data

Get to market quickly with proven components. Then use actual customer behavior to guide improvements, not assumptions.

2

Test, iterate, improve—continuously

Your store evolves as you learn. A/B test new features, optimize conversion paths, and adapt to customer needs without massive change orders.

3

No massive upfront investment

Why commit €200k+ before you know what works? Start lean, invest in what drives results.

4

A partner who learns with you

We're here for the journey. As you discover what moves the needle, we help implement it. No waiting for the next project cycle.

The truth is, even the best agencies can't predict what will work for your specific customers. But with Gears, you don't have to. Launch with best practices, then evolve based on what you learn. That's how modern e-commerce wins.

What about design work?

Every brand needs their unique identity reflected in Gears. You'll start by customizing design tokens—colors, typography, spacing, and other brand elements. This gets you live quickly with your brand's look and feel.

  • Launch fast with token customization (included in setup)
  • Evolve with deeper design work as you learn what converts
  • Monthly design hours for ongoing optimization

We'll create a design plan that fits your brand's specific needs and budget. No surprises.

Let's talk about your needs →